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Image Dressing: Which 'Club' Are You In?


Article # : 12965 

Section : LIFE
Issue Date : 5 / 1987  1,066 Words
Author : Carol Pearce
Carol Pearce is a free-lance writer living in New York who has done extensive writing for national magazines.

       Lighthearted sassy clothes with tulle skirts, scallops, and ruffles are being promoted by designers for spring.
       
        But do such fashions reflect our inner images? What message does our clothing convey to others?
       
        The way we dress affects our self-image, says Barbara Wood, director of a Westchester, New York consultation and referral service. We dress according to how we picture ourselves and how we wish others to view us.
       
        Women are more aware of self-image than men, according to a Washington University study. A Fordham University questionnaire unearthed the fact that we tend to mentally touch up our self-picture. Clothes bolster the retouching process.
       
        The 'Size 24 Club'
       
        Overweight women buy according to size rather than by what looks or feels good on them, states Barbara Wood, based on her extensive consulting work with large-size women. They belong to the "24 club," she says. "They would rather be uncomfortable in a size 24 than wear the 27 or 28 that really fits so that they can brag that they can still get into a 24. Fat people know the size of everything they own. For them, their self-image is the number, not the look - and that's their club."
       
        The 'Secretaries Club'
       
        Secretaries join the "dress-for-success club." They are often the best-dressed people in an office. The difference between a secretary and a corporate woman's dress is that secretaries frequently wear pastels, high heels, and clothes accentuating their figures. Corporate women favor the severe in color, line, and style. They blend in, while secretaries stand out. Although secretaries are still expected to fetch the boss's morning coffee and to know just how many sugars he takes, their suits and heels patch up those frays in their professional image.
       
        The 'Corporate Club'
       
        As we move up in society, dress rules don't have to be spoken. The "corporate-rich" male judges other men in his "corporate-rich club" by his clothes. Is that white shirt a K-Mart special or a designer original? It will make the difference in how that man is treated. Corporate females make similar distinctions. A Gucci bag
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